THE BEST MUSIC VIDEOS OF 2017
10. PORCHES – FIND ME
Porche’s Aaron Maine steals the show in ‘Find Me’.. and he’s basically just doing regular every day things. Working out, laying in a pool, laying in bed, etc. Sometimes you just wanna look at people, you know? There also seems to be some deeper themes about gender being tossed about, but I can’t really explain them. I do know I back this video and track enthusiastically.
9. CHARLI XCX – BOYS
I’ve been asking for this video to be made for decades now. Hopefully based on the acclaim of Charli’s fun self-directed video, we’ll see more music video cameras shift their gaze to depict male sexuality next year.
8. CASHMERE CAT – 9 (AFTER COACHELLA)
One of the most adorable videos of the year. ‘9 (After Coachella)’ is shot as a mini-doc about Cashmere Cat (Magnus) and the songs featured vocalist, MØ. I’d watch a feature length version of this in a heartbeat.
7. ALT-J – IN COLD BLOOD
What starts as a straight forward nature doc takes an interesting turn as we beging to observe a darker more sinister underlying narrative in Alt-J’s ‘Cold Blood’.
6. GRIMES – VENUS FLY
What happens when Claire Boucher (Grimes) is given an actual budget for a music video, ‘Venus Fly’ happens, that’s what! Incredible costumes and set design and of course the wonderful Janelle Monae. The coolest part though, those slow mo bubbles! It’s called ‘Bubbleology’. Google it for more info. That’s what google is for. This video is so good that it’s end credits are nearly as long as the video itself.
5. BONOBO – NO REASON
Released in January, ‘No Reason’ was the first mind-bending visual of the year. Does your brain hurt yet? This one requires a look behind the scenes, so here you go.
4. MIYA FOLICK – GIVE IT TO ME
When a brilliant concept is combined with an utterly powerful performance you get Miya Folick’s roller coaster centric ‘Give It To Me’. So simple, so effective. How hasn’t anyone done this before now? P.S. I hate roller coasters, but this let me experience one without leaving my couch, so bonus points for allowing me the opportunity to live vicariously through music video experiences.
3. LENINGRAD – TATTOO ARTIST
This is the music video to show your friends who don’t care about music videos. An absolutely bat shit crazy music video from the guy who directed ‘Hardcore Henry’, which I didn’t like, but that doesn’t matter here. This is the story of a series of low-key bad things that occur at a circus and combine to create absolute carnage, then get reversed for no real reason but for dramatic effect. Trust me, it works, you’re amazed now. Show your whole family and all your friends and tell them this is what music videos are.
2. SOPHIE – IT’S OK TO CRY
A simple, emotive, and captivating video which showcases the unique beauty of SOPHIE in all her glory.
1. DUA LIPA – NEW RULES
Blockbuster bliss. Literally a perfect pop video. Every creative decisions is flawless. Impressive choreography, great camera work, strong performances from the entire cast, wonderful fashion choices, vibrant colours, and flamingos! Sometimes ‘popular’ isn’t good, and certainly isn’t better, but this time, it deserves all 804 million views.
Brian and Karl’s bold and brave music video for Brendan Maclean’s ‘House of Air’. Described as “An anthropological study of gay semiotics, taxonomies, and sexual behaviours.”, the quite NSFW visual can be seen here.
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