40. M83 – DO IT, TRY IT
Remember McDonald’s Fry Kids? I’m strangely sentimental when it comes to retired McDonald’s characters and David Wilson’s video for M83’s ‘Do It, Try It’, with it’s fast food restaurant setting and an artistic kid with an overactive imagination hits all the right nostalgic buttons.
39. FIRST AID KIT – IT’S A SHAME
A clever split-screen video that sees sisters Johanna and Klara live out similar nights with vastly different outcomes. Director Mats Udd cited the Gwyneth Paltrow film Sliding Doors as an inspiration.
38. CHAPPEL ROAN – GOOD HURT
Sometimes a music video is just literal enough. Such is the case with Chappel Roan’s ‘Good Hurt’, which depicts Chappel undergoing a series of painful procedures.
37. KROY – MONSTROSITY
I’ve always been a sucker for minimalist full face visuals. In ‘Monstrosity’, we observe the slowly distorting visage and twitchy movements of Camille Poliquin. I’ve returned to this effective visual countless times throughout the year.
36. FEIST – CENTURY
Scott Cudmore directs this choreographed battle between two opposing groups in what is one of the most engaging videos to emerge from Canada this year. Jarvis Cocker appears both in the track and the video. The video co-stars Maria Doyle Kennedy of the incredible series, Orphan Black, which completed it’s run this year. If you haven’t seen the series, do it now.
35. PARAMORE – HARD TIMES
Perhaps the most nostalgia inducing music video of the year, ‘Hard Times’ transports us to a neon coloured retro fantasy land that made me wanna dig out all the cool 80s clothes from someone’s else’s closet. Even my Hypercolor t-shirt was a knock-off.
34. JUSTICE – PLEASURE (LIVE)
This one isn’t for kids but is certainly this year’s coolest and most stylish depiction of heterosexual intercourse.
33. GRAND YELLOW – ON MY WAY
A veritable M.C. Escher inspired design masterpiece, it’s extremely easy to get lost in the optical illusions of ‘On My Way’.
32. RIVE – JUSTICE
It’s been a while since Cyriak has released a music video, but the Ma-Ké directed visual for ‘Justice’ can fill that void with it’s similar melding of photography, animation, and razor sharp editing. The video deals with themes of women’s roles in current society.
31. HAIM – WANT YOU BACK
‘Want You Back’ and director Jake Schreier captures the dynamics and hipness of the Haim sisters like never before in this impressively choreographed video.